Answer Instagram comments automatically
Match every comment or selected words, then send an AI-generated or preset public reply without leaving WordPress.
When comment containsAny questionSendAI reply
Instagram available now · Facebook coming soon
Instagram auto replies that sound like your business.
EsyReply gives businesses an Instagram and Facebook auto reply workspace for faster responses, consistent answers, and fewer missed leads. Instagram automation is available now, with Facebook tools coming next.
Cancel anytime
Use your own AI key
Human takeover
Illustrative EsyReply workspace showing an Instagram question, a matched rule, and a sent business-aware reply.
Rule matchedQuestion → AI business reply
ON
Automation enabledResponds while active
ONE SIMPLE REPLY CENTER
Instagram auto reply tools built for real businesses
Set the facts once, choose how your business should sound, and let EsyReply respond to common questions while keeping every conversation easy to review.
Keep DMs moving
Read conversations, see the Instagram user ID and profile, reply manually, or hand common messages to automation.
DMAI, preset, and manual replies in one thread
Facebook auto response
Facebook Messenger and comment automation are planned as the next Meta channel inside the same simple workspace.
InstagramFacebook
FROM SIGN-UP TO AUTO REPLY
Set up in three clear steps
No complicated inbox migration. Connect your professional account, describe your business, and choose when EsyReply should respond.
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Connect Instagram
Sign in through the secure Meta connection and select one professional Instagram account for your subscription.
BUSINESS FACTWe repair phones and computers.REPLY TONEHelpful and concise.
Teach your business voice
Add verified business facts, tone, instructions, and escalation words. EsyReply uses that profile for the connected account.
Any comment → AI reply “Price” → Send DM
Turn on the right rules
Use preset text for predictable answers or AI for natural questions. Every automatic delivery remains visible in your portal.
ACCOUNT-SPECIFIC AI
AI replies shaped by each Instagram account
Your automation should sound like your business—not like every other bot. EsyReply builds each answer from the connected account’s saved facts, tone, recent relevant context, and the incoming question. The same account-specific design will extend to Facebook when available.
- Verified facts onlyTell the AI what is true and what it must never invent.
- One voice per accountKeep separate businesses and brand styles from mixing.
- Easy human handoffPause automation and continue the conversation yourself.
AI BUSINESS PROFILE · @EXAMPLE.ACCOUNTYour business profile
ReadyBUSINESS FACTS
We repair iPhones, smartphones, tablets, laptops, computers, and game consoles.
REPLY TONE
Polite and concise
MAXIMUM LENGTH
350 characters
AI
PREVIEW ANSWERYes, we repair iPhones. Tell us the model and what is happening, and we’ll help with the next step.
Your AI key is stored encrypted.
AUTOMATION YOU CAN TRUST
Fast replies. Clear control.
Automation handles repetition. You keep visibility, moderation controls, and the final say.
No duplicate replies
Idempotency checks help prevent a repeated webhook from posting the same Instagram answer twice.
Recent context included
Relevant conversation history helps AI replies make sense without exposing unrelated customer conversations.
Manual reply and moderation
Reply yourself, hide or delete supported comments, and remove obsolete local records from WordPress.
Escalation rules
Use selected words to send sensitive questions to a person instead of letting automation guess.
Post context at a glance
See the post thumbnail and use clean Open post and Copy link buttons when Meta provides media details.
Follower-gated delivery
Invite a person to follow first, verify their response, and send the promised DM only when the rule qualifies.
SIMPLE MONTHLY PRICING
Start answering for $9.99 a month
One connected professional Instagram account per subscription. Cancel whenever you want and keep access through the end of the paid period.
Choose how you use AIBring your own supported API key, or use optional prepaid managed AI when it is enabled in your portal.
USD $9.99/ month
Everything needed to connect one account and manage automated customer conversations.
- Instagram comment auto replies
- Direct-message automation
- AI and preset response rules
- Account-specific business prompt
- Inbox and manual takeover
- Payment and usage history
COMMON QUESTIONS
Before you switch on auto reply
Clear answers about channels, AI, billing, and control.
What can EsyReply automate on Instagram?+
EsyReply can match Instagram comments, send preset or AI-generated public replies, support comment-to-DM rules, answer qualifying direct messages, and keep the conversation available for manual takeover.
Does EsyReply support Facebook auto response?+
Instagram comment and DM automation are available in the current release. Facebook Messenger and Facebook comment automation are planned as the next channel and are labeled as coming soon on this page.
Can the AI answer differently for each business account?+
Yes. Each connected Instagram account has its own business facts, tone, instructions, reply-length limit, and escalation terms, so answers stay relevant to that business.
Do I need my own AI API key?+
You can connect your own supported OpenAI or Gemini API key. When managed AI is enabled, you may instead add prepaid AI credit through the customer portal.
Can I cancel the $9.99 subscription?+
Yes. You can schedule cancellation at any time and continue using the service until the end of the paid subscription period shown in your billing page.
Make every message easier to answer.
Connect Instagram, set your business voice, and let EsyReply take care of the questions you receive again and again.
Start with EsyReply